Michael Slater The conference sessions at Web 2.0 Expo had a major emphasis on social media. I only attended a couple of these talks, about which I have brief comments below; at the end of the article, I have links to several others. <p>The conference sessions at Web 2.0 Expo had a major emphasis on social media. I only attended a couple of these talks, about which I have brief comments below; at the end of the article, I have links to several others.</p> <h2>Social Media Marketing - why it fails and how to fix it</h2> <p>This one felt somewhat remedial to me, with the essential points being:</p> <ul><li>Be authentic. You need to be a person, not just a representative of a company.</li> <li>It's hard to change the marketing culture in an organization to deal well with social media. (A point that I was glad to gloss over, being in my tiny organization that doesn't have this sort of problem.)</li> <li>It's a conversation. (If in doubt, go read The Cluetrain Manifesto.)</li> </ul> <h2>The Whuffie Factor</h2> <p>Taking a completely different approach to similar material, Tara Hunt gave what I found to be the most inspiring and engaging talk of the conference: The Whuffie Factor.</p> <p>Since both the slides and the video have been posted, I'll let her speak for herself.</p> <h3>Slides</h3> <div style="width:425px;text-align:left" id="__ss_1242483"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/missrogue/whuffie-at-web-20-expo?type=powerpoint" title="Whuffie at Web 2.0 Expo">Whuffie at Web 2.0 Expo</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=whuffiepresentation-090402205538-phpapp01&stripped_title=whuffie-at-web-20-expo" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=whuffiepresentation-090402205538-phpapp01&stripped_title=whuffie-at-web-20-expo" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/missrogue">Tara Hunt</a>.</div></div> <h3>Video</h3> <object width="480" height="360"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=3983571&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=00ADEF&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=3983571&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=00ADEF&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="480" height="360"></embed></object><br /><a href="http://vimeo.com/3983571">The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities (Tara Hunt)</a> from <a href="http://vimeo.com/steffan">Steffan Antonas</a> on <a href="http://vimeo.com">Vimeo</a>. <br /><br /> <h2>Other Social Media Talks</h2> <h3>Designing Social Interfaces</h3> <img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyMzkxNjMwNDk1MjkmcHQ9MTIzOTI1MDk2MTA5NiZwPTEwMTkxJmQ9Jmc9MiZ*PSZvPWJmNmQ*NjE2YzQ*NDQ4YTdiNDk3ZjU*MDkzZmM1NDk*.gif" /><div style="width:425px;text-align:left" id="__ss_1229890"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/emalone/social-patterns-talk-web-20-version?type=powerpoint" title="Social Patterns Talk - Web 2.0 version">Social Patterns Talk - Web 2.0 version</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialpatternstalk-web2-090331165811-phpapp02&stripped_title=social-patterns-talk-web-20-version" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialpatternstalk-web2-090331165811-phpapp02&stripped_title=social-patterns-talk-web-20-version" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/emalone">Erin Malone</a>.</div></div> <h3>Designing Social Websites</h3> <div style="width:425px;text-align:left" id="__ss_1236224"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/cwodtke/designing-the-social-web-for-web20-expo?type=powerpoint" title="Designing the Social Web (for Web2.0 expo)">Designing the Social Web (for Web2.0 expo)</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=designingsocialweb20low-090401174528-phpapp02&stripped_title=designing-the-social-web-for-web20-expo" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=designingsocialweb20low-090401174528-phpapp02&stripped_title=designing-the-social-web-for-web20-expo" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/cwodtke">cwodtke</a>.</div></div> <h3>Building Sites Around Social Objects</h3> <object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=4071624&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=4071624&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object><br /><a href="http://vimeo.com/4071624">Building Sites Around Social Objects (Web 2.0 Expo - Jyri Engestrom, Google)</a> from <a href="http://vimeo.com/steffan">Steffan Antonas</a> on <a href="http://vimeo.com">Vimeo</a>. <h3>Social Media Buyer's Guide</h3> <img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyMzkyNTEwOTgxMjImcHQ9MTIzOTI1MTE4MTEzMyZwPTEwMTkxJmQ9Jmc9MiZ*PSZvPWJmNmQ*NjE2YzQ*NDQ4YTdiNDk3ZjU*MDkzZmM1NDk*.gif" /><div style="width:425px;text-align:left" id="__ss_1245456"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/socialmedia/social-media-buyers-guide-preview?type=powerpoint" title="Social Media Buyers Guide Preview">Social Media Buyers Guide Preview</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=smbgfinw2e-090403122628-phpapp01&stripped_title=social-media-buyers-guide-preview" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=smbgfinw2e-090403122628-phpapp01&stripped_title=social-media-buyers-guide-preview" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/socialmedia">socialmedia</a>.</div></div> <h3>Beyond Buzz: Measuring a Conversation</h3> <img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyMzkzODkzMDQ*MjMmcHQ9MTIzOTM4OTM4MjMyNCZwPTEwMTkxJmQ9Jmc9MiZ*PSZvPTBkZDRjNzZmYWEyNDQzOTFhODEyZTE3MzE2NWNkZDhj.gif" /><div style="width:425px;text-align:left" id="__ss_1242672"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/kategn/beyond-buzz-web-20-expo-kniederhoffer-msmith-1242672?type=powerpoint" title="Beyond Buzz - Web 2.0 Expo - K.Niederhoffer & M.Smith">Beyond Buzz - Web 2.0 Expo - K.Niederhoffer & M.Smith</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=web2-kn-ms-final-3-30-090402221335-phpapp02&stripped_title=beyond-buzz-web-20-expo-kniederhoffer-msmith-1242672" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=web2-kn-ms-final-3-30-090402221335-phpapp02&stripped_title=beyond-buzz-web-20-expo-kniederhoffer-msmith-1242672" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/kategn">kategn</a>.</div></div> 2009-04-08T21:32:09-07:00

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